Is it just me or does that title make you want to hum the melody to Video Killed the Radio Star? Anyone? Bueller? OK, I am just dating myself now. It’s a song that is best listened to on classic formats like vinyl or cassette. Did I just call cassettes classic? For some they are. Now, I am from the age of cassettes and vinyl, then making the big jump to CD. Why would I go back? Some may think the same thing about car wax. With the option to have the ceramic coating on your car, isn’t that the...

I love Summer. I love the weather, the heat, the sun, the smells, wearing shorts and flip flops, and grilling. I tend to pay attention to my truck a bit more in the Summer too. I enjoy spending the extra time washing it, cleaning out the inside, and wiping everything down to make it really shine. I do have one gripe though, if I am allowed. Those dumb birds. Bugs too. Do you realize what those birds do to my truck? The tonneau cover is like a giant bullseye for them. And the front of my truck is a lethal...

Email marketing works for a variety of reasons... it is targeted, can drive sales, it builds relationships, loyalty and trust and it augments your other marketing efforts. Today most of your customers won’t remember you, it isn’t that they were dissatisfied or just too busy to get their cars detailed; it’s just that they simply forgot about your business… email marketing is a simple way to make your business unforgettable. This article gives you the information you need to plan and start an email program that is useful to your customers and will drive your repeat business. 1. Email Frequency and Topics...

We've put together a list of great products to try this spring when detailing your vehicles. A great wheel & tire cleaner, a reliable and powerful soap, an easy to use spray-on wax and a state-of-the-art fabric cleaner. XTR Wheel & Tire Cleaner An extreme duty, ready-to-use, VOC compliant, acid-free wheel & tire cleaner. Safe for use on all wheel types including PVD. Cherry Bomb A thick liquid soap with a cherry fragrance. Provides long lasting suds for a scratch-free rinse. Due to viscosity, not recommended for use with proportioners. Wax As-U-Dry Wax As-U-Dry™ is designed to wax cars, watercraft...

Waxes and paint sealants: what’s the difference? Despite their widespread use, considerable confusion exists over what waxes and sealants actually do, what they don’t do and whether there’s any difference between them. Historically, the term “wax” was used to describe final finish products that contained natural waxes such as carnauba, while the term “paint sealant” was used for final finish products containing synthetic polymers such as silicone. Waxes tended to generate more shine, while paint sealants tended to last longer. Today, however, the distinction between these products is not as pronounced. Many “waxes” contain synthetic polymers, while many “paint sealants”...

Compounds & Polishes are both formulated with solvents which carry the abrasives and resins to the painted surface. Hot temperatures cause the solvents to evaporate more quickly which can result in the product cutting more aggressively (less solvent in relation to the abrasives present), and gumming up more readily (the balance of solvents, abrasives & resins is altered which affects buffing performance). Use less product in hot weather, and ensure that your pads are in good condition and that the surface you're buffing is cool to the touch. Waxes & Paint Sealants bond better in higher temperatures, which is good...

The car’s interior generally takes the most abuse over time. Every time someone jumps in and out of the car dirt and grime is tracked in. On top of that crumbs, drink spills, hair, makeup and other junk all build up over time to create a nasty mess.. Prepping the Area The first thing we suggest doing when cleaning the interior is pulling out the floor mats and shaking them to remove any loose dirt. Afterwards a thorough vacuuming while moving the seats all the way forwards and backwards will save you time later on when you get down to...

We are spending more and more time online today. We search for products and services online, check-in to locations through our phones, and keep up with friends and family through Facebook, Twitter or other social media services. This is the first of a multi-part series on tips to help your market your detailing services, shop or dealership online. In this article we will briefly walk through setting up Facebook for your business, give a few tips on how to build your base, and ways to promote your services or products. Facebook 101 You probably already have a profile on Facebook,...